Back to Magazine

Making their move
around the world


The global Our world. Your move. campaign has inspired more than 100 National Societies to commission songs and videos, reunite war veterans, offer free blood pressure checks, host photo exhibitions and essay contests, paint zebra crossings, hold picnics, re-enact the battle of Solferino, parade in streets and parks, debate, update web sites, raise funds, organize football matches and clean up rubbish.

The three-year campaign can be customized to draw attention to National Societies’ top humanitarian issues (their ‘Solferinos’) in their own countries. Issues they have highlighted so far include violence against women, human trafficking, HIV and AIDS, road safety, first-aid training, stigma and discrimination, climate change and conflict. They have also used the campaign to mark a series of significant milestones for the International Red Cross and Red Crescent Movement: the 150th anniversary of the battle of Solferino, the 90th anniversary of the founding of the International Federation and the 60th anniversary of the Geneva Conventions.

Whatever the event, the call to action is the same. The Movement aims to persuade people from all walks of life to engage in humanitarian action. It’s our world and together we can move it. Red Cross Red Crescent magazine presents a selection of ‘moves’ from around the globe.


World chess champion Veselin Topalov headed a Bulgarian Red Cross campaign to attract members, share experiences and raise funds. Youth who performed good deeds were rewarded with teddy bears.


In 2009, a number of trams in the city of Geneva were adorned with Our world. Your move. globes and logos to alert passengers and passers-by that it was time to make their move for humanity.


South Africa

To recruit more volunteers, the South African Red Cross Society took the Our world. Your move. campaign into Johannesburg communities by dropping off volunteers to engage with people and motivate them to join. At the same time, there was a concert for volunteers, staff and invited guests.

Russian Federation

The Russian Red Cross Society used the internet video programme Skype to enable 13 war veterans from Moscow, St Petersburg, Kaliningrad, Volgograd and Tiraspol who had not seen each other for decades to speak to each other on 8 May.


The Lebanese Red Cross decorated a bus with the campaign globe and the Fundamental Principles of the Movement, hung a photo exhibition inside and stocked it with pamphlets and educational materials. From 8 May until the end of 2009, the bus will roam the countryside to educate people about the Movement.



The Japanese Red Cross Society used the Our world. Your move. campaign to attract the attention of pedestrians and shoppers. Volunteers also demonstrated first aid in shopping centres. The Japanese Red Cross encouraged humanitarian action by saying, “The important thing is to make a move. There will be something you can do even in your daily life.”


The Croatian Red Cross used the Our world. Your move. globe on the home page of its web site:



In Bangkok, the Thai Red Cross Society launched the global campaign with a parade along Henry Dunant Road in Bangkok and the opening of a special exhibition in one of the biggest shopping centres in town.


On 8 May, the Uganda Red Cross Society called on communities to make a move for a better world by holding drama presentations, an exhibition of educational materials, football and netball matches, and an environmental clean-up.


The Colombian Red Cross Society launched the global campaign with a video and fundraising drive. Watch the video at



Contact Us