The global Our world. Your move. campaign has inspired more
than 100 National Societies to commission songs and videos,
reunite war veterans, offer free blood pressure checks, host
photo exhibitions and essay contests, paint zebra crossings,
hold picnics, re-enact the battle of Solferino, parade in
streets and parks, debate, update web sites, raise funds,
organize football matches and clean up rubbish.
The three-year campaign can be customized to draw attention
to National Societies’ top humanitarian issues (their ‘Solferinos’)
in their own countries. Issues they have highlighted so far
include violence against women, human trafficking, HIV and
AIDS, road safety, first-aid training, stigma and discrimination,
climate change and conflict. They have also used the campaign
to mark a series of significant milestones for the International
Red Cross and Red Crescent Movement: the 150th anniversary
of the battle of Solferino, the 90th anniversary of the founding
of the International Federation and the 60th anniversary
of the Geneva Conventions.
Whatever the event, the call to action is the same. The
Movement aims to persuade people from all walks of life to
engage in humanitarian action. It’s our world and together
we can move it. Red Cross Red Crescent magazine presents
a selection of ‘moves’ from around the globe.
World chess champion Veselin Topalov headed a Bulgarian
Red Cross campaign to attract members, share experiences
and raise funds. Youth who performed good deeds were rewarded
with teddy bears.
In 2009, a number of trams in the city of Geneva were adorned
with Our world. Your move. globes and logos to alert passengers
and passers-by that it was time to make their move for
To recruit more volunteers, the South African
Red Cross Society took the Our world. Your move. campaign
into Johannesburg communities by dropping off volunteers
to engage with people and motivate them to join. At the same
time, there was a concert for volunteers, staff and invited
The Russian Red Cross Society used the internet video programme
Skype to enable 13 war veterans from Moscow, St Petersburg,
Kaliningrad, Volgograd and Tiraspol who had not seen each
other for decades to speak to each other on 8 May.
The Lebanese Red Cross decorated a bus with the campaign
globe and the Fundamental Principles of the Movement, hung
a photo exhibition inside and stocked it with pamphlets
and educational materials. From 8 May until the end of
2009, the bus will roam the countryside to educate people
about the Movement.
The Japanese Red Cross Society used the Our world. Your
move. campaign to attract the attention of pedestrians and
shoppers. Volunteers also demonstrated first aid in shopping
centres. The Japanese Red Cross encouraged humanitarian action
by saying, “The important thing is to make a move. There
will be something you can do even in your daily life.”
The Croatian Red Cross used the Our world. Your move. globe
on the home page of its web site: www.hck.hr
In Bangkok, the Thai Red Cross Society launched the global
campaign with a parade along Henry Dunant Road in Bangkok
and the opening of a special exhibition in one of the biggest
shopping centres in town.
On 8 May, the Uganda Red Cross Society called on communities
to make a move for a better world by holding drama presentations,
an exhibition of educational materials, football and netball
matches, and an environmental clean-up.
The Colombian Red Cross Society launched the global campaign
with a video and fundraising drive. Watch the video at www.youtube.com/dianalondono